Freedom Lager

Born before craft was ‘hip,’ Freedom started in our home-town, London, 25 years ago. Destined to brew simply better beer, without compromise has been the backbone of their success. Similar focus is put on their packaging, creating a long-term relationship with Croxsons.


Sometimes the primary packaging (the glass bottle) needs to sit back and let the label and branding do the work – using our standard 330ml standard beer bottle, means that this brief is met perfectly. Ensuring a elegant yet simple design doesn’t compromise the message of the brand.