Soaring Levels of Sobriety Sees a Surge in Soft Drinks

The consumption of alcohol has been on a relatively steady decline throughout the past decade in the UK – most especially amongst young adults, with The Independent reporting that “shunning alcohol becomes ‘mainstream’ among young people as a third are now teetotal”.


With a range of social, economic and health-related reasons at play, it is difficult to define one reason for this reduction in alcohol consumption; however, what is definite is the increase in the market value of soft drinks – particularly those specifically targeted at adults.


Increasingly more innovative and exciting soft drinks are hitting the market as consumers stray away from alcohol and explore a ‘sober curious’ lifestyle, creating alternative options that are original, engaging and appealing to an adult market.


With nationwide challenges such as ‘Go Sober for October’ becoming progressively more popular – this year’s intake saw over 66,000 people take part – people’s focus is turning to the world of non-alcoholic beverages. Premium soft drink brands are becoming a commonplace sight on the supermarket shelves, back bars and restaurant menus, with a multitude of brands emerging and gaining a considerable presence within the FMCG industry.


Although, of course, important, an exceptional product looking to stand out in the market place cannot simple rely on the quality of the drink itself – in order to capture consumers’ attention in an increasingly saturated sector, soft drink businesses must look to ensure that their packaging encapsulates their product.


At Croxsons, we have a wide range of soft drink bottles available; and with our bespoke service, we can create a bottle that is truly distinguishable.


To be successful in an industry which is becoming congested with brands targeting the same audience, a bottle that stands out will place you far ahead of the competition. By going custom with the bottle shape, design and closure, you can push your brand to the front of the shelf.


You can find out more about our soft drink containers or success stories.