Croxsons create distinctive primary packaging for artisan gin newcomer

Producing just 600 bottles per batch, the House of Elrick is located on an historical estate in Aberdeenshire and is the only artisan small-batch gin producer that uses fresh, filtered water straight from Loch Ness.

In creating the primary packaging, Croxsons used the luxurious look and feel of the 700ml Little Pasha bottle, a design created and produced exclusively by specialist manufacturers, Saverglass. The bottle was then sprayed in a matt blue finish and screen printed with silver ink to communicate a unique and distinctive appeal. The result is both simple and bold in its execution, providing the House of Elrick with maximum shelf stand-out and, according to brand owner Stuart Ingram, “…a final glass product that matches our own exceptional liquid and heritage.”

In addition to the 700ml version, which is due to be released prior to Christmas, Croxsons are also working with Saverglass on new capacity options including a miniature 50ml and a 350ml version of the same artwork. There is also the possibility of a 3L version due in the new year.

“As a new entrant to the Industry, having partners in business that understand the clients requirements is key to any working relationship, Croxsons have managed to address all concerns during the course of our product development,” added Ingram.

A family owned business, Croxsons has been supplying glass packaging and closure solutions for nearly 145 years. Their faultless commitment to quality continues to provide leading brands with unique packaging solutions – from collaboration, design and configuration, to closures, decoration and logistics, their ‘customer journey’ seeks to ensure clients get their product in the right bottle, with the right closure.

Croxsons’ Tim Croxson said: “The fantastic packaging for the House of Elrick speaks volumes about what can be achieved irrespective of whether you are a large or small producer. There should be no compromise in aiming to create maximum impact on shelf and, as a packaging partner, Croxsons will always encourage that.”

The company recently underwent a complete brand refresh including a new logo, website and associated collateral. The makeover was undertaken to provide a fresh and contemporary insight into the company’s product and service capabilities.