Packaging innovations 2016 Croxsons to unveil new brand makeover

The family owned business was established almost 145 years, and its new look includes a new logo designed to deliver a contemporary typeface and new fresh ‘Croxsons’ green colour, complemented by founder William Croxson’s signature.

A new website has also been developed to provide a fresh and up-to-date insight into the company’s product and service capabilities.

The scale of the makeover, handled by Chester based marketing agency Armstrong, with strong links to glass and alcoholic drinks, has included re-defining Croxsons’ services and combining all of the stages into one customer journey.

Croxsons chief operating officer Tim Croxson said: “We are very happy with the new styling for Croxsons, which represents our image in a fresh and contemporary way. Coupled with this our on-brand messaging provides an accurate reflection of who we are and what we currently offer. We look forward to showing off the full results of the refresh at the Luxury Packaging show.”

(Stand J72)