The New Year is often a great time to start rethinking, or creating new packaging ideas for your products. Often the best packaging takes inspiration from the latest trends, and invents something new and exciting to encourage the consumer to buy the product, as well as reflect your desired brand image. If you’re looking to make your product stand out this year, here is our guide to innovative packaging:
Keep designs minimalistic
From your online presence to your physical label design, often it’s best to keep it as simple as possible in order to ensure that you don’t distract from your product. Cleaner designs present a clearer message and stand out amongst other brands, using simple shapes and fonts. This is true for not only the aesthetic properties, but can have practical benefits too, as customers enjoy convenience.
Create variations for product ranges
An easy way to differentiate between your ranges or different products is to change one element of the design, such as the background or font colour. This allows you to maintain brand consistency whilst making various products stand out individually.
Personalised branding
Personalisation can be an interesting way to encourage new customers, and it also opens your market up to customers buying as gifts. Successful examples of this have included the “Share a Coke” packaging from Coca-Cola which featured a wide range of common names, as well as the Nutella packaging which allows the logo to be replaced with similarly designed text, such as a name of word of choice.
Equally, packaging that appears to have a personable touch such as handwriting fonts or free-hand designed imagery can increase interest too, since it draws on the idea of an emotional connection. Ultimately it depends on the style of appearance that you want to achieve and the demographic of your target audience.
Explore green packaging options
Society is becoming increasingly aware of our impact on the planet, and customers now often look for packaging that promotes this. You can promote sustainability within your company by using more recyclable packaging where possible, such as cardboard and glass. Glass not only improves sustainability as it doesn’t lose quality after being recycled, but it also distinguishes your brand as a premium product.
Multi-purpose packaging
All packaging has a role to play in not only storing your product, but protecting it whilst providing a stunning exterior. However, you can take your packaging to the next level and create what is known as “hyper-functional” or “multi-purpose” packaging. This simply means that it can transform to serve multiple purposes, for example a wine box that can be used also as a stand.
Intelligent packaging is another example of how your packaging can help your customers to enjoy your product. For example, changing colour when the sell-by date is reached or that opens at the optimum temperature for consumption. This demonstrates innovation and makes your product truly unique – this can serve as a variation of your standard product as a higher-end choice.
Packaging that stands out
Ultimately your packaging should show what your product is and what you stand for as a company. It needs to contain personality and distinguish itself from many other products on the shelves. Croxsons’ range of glass bottles is ideal for giving your brand a competitive and premium design. Take a look at some of our bespoke commissioned packaging here, or give us a call on 020 8337 2945 to find out more about how Croxsons could help you design innovative packaging this year.