There’s no denying that customers love to feel special. That’s why crafting the perfect premium brand experience is important. While glass bottles alone offer a way to achieve this, going one step further with an elegant addition is a great idea. Embossing is the perfect example, as it enhances the overall perceived quality of a product.
This involves creating a raised design on the surface of a bottle or container. By adding an elevated area on a bottle, texture, dimension and visual appeal are enhanced. As the design choice is commonly associated with the higher cost production process for luxury items, it’s become synonymous with premium brand experiences. This is achieved thanks to the following:
Strong Visual Identity and Appeal
A core component of a premium shopping experience is the sense of exclusivity. Although embossing is a popular way of personalising bottles, it is not something featured on every design, which means when it is included, it stands out for all the right reasons. Embossing can also be used to enhance a brand’s identity with a strong look. This means customers are more likely to feel special when purchasing the items, compared to the feeling they get when selecting competitor products.
Higher Perceived Value
The extra touch that embossing adds to packaging is also known for enhancing the perceived value. With consumers often willing to spend more for premium items that are of a high quality, the same connotation of excellence is given to any product with embossed designs. If packaging has a luxurious finish, it also provides a sense of elevation in terms of status which some shoppers place in high importance.
Consumers often feel connected to brands that they have an association with, having an emboss of your logo, like Thatcher’s cider bottles, means your customers will retain your brand identity at an extra touch point. A great way to keep your brand at the front of mind.
Allude to Heritage Products
Finally, as embossing was a popular technique for heritage brands in the past, it has gained a connotation of representing superior products. This means that even new products can be given a sense of longevity just with the inclusion of an embossed feature. A premium experience is created as a result of this as the perception is that the product in question has stood the test of time. People like to be associated with strong heritage brands, as this often represents trust, meaning a more premium experience can be achieved by any company.
What Embossing Services Are Available From Croxsons?
Our bespoke design services include a full embossing option which can add a further element of premium luxury to any packaging solution. To learn more, contact our team.