Croxsons tackle the wine industry’s supply chain imbalance

As a direct result of extensive customer feedback concerning the lack of bottle choice in the global wine industry supply chain, leading glass packaging company, Croxsons, has recently taken over a glass furnace at one of the largest glass manufactures in China to produce antique-green wine bottles.

Aimed specifically at the Australia, New Zealand and the US wine markets, whilst complementing their existing European offering, the move will see Croxsons being able to provide their customers with a collection of new bottles that meet their brands’ needs.

Croxsons argue that whilst industry trends have seen the reduction in weight of wine bottles, a strategy which has significant environmental benefits, every bottle and brand has a right weight. It appears however, that there are concerns amongst some of Croxsons’ customers that the industry has moved some bottles away from being super-premium, or even premium, to a lighter, standard weight bottle. Clearly the risk to brands using a wrong-weight bottle is that consumers will feel a disconnection between the price point and the aesthetics that the bottle delivers.

Croxsons’ Chairman, James Croxson, said: “We went out and asked the industry what needs improving with their supply chain. We listened to the responses, invested in a furnace and produced 12 new moulds specifically for Australia, New Zealand and the US, to complement our existing global offering.

“With strong supply chain relationships spanning over 80 years, we take the packaging headaches away from our customers and transform their bottle to represent their brand, by improving on some market stalwarts and making them more suitable for the 21st Century.”

Founded by a wine merchant in 1872 and now strategically positioned in Europe, Australasia, the Far East and America, Croxsons have been supplying glass packaging and closure solutions for 145 years. Since then the family owned business has built an enviable reputation with their intricate involvement in the wine industry. This lasting connection within the trade has strengthened throughout the decades and has made Croxsons a trusted packaging partner with some of the world’s biggest drinks brands.

The company will be exhibiting on stand E44 at Packaging Innovations 2018 at the NEC Birmingham on 28 February – 1 March 2018.