Croxsons celebrate Solutions Awards success

Leading glass packaging company, Croxsons, are celebrating their success in the recent Earth Island Solutions Awards having won the ‘Label and Decoration’ category. The annual Solutions Awards event showcases the very best in design, print, packaging, solutions, innovation, the environment and more. Winners were announced at a glitzy reception at the Café de Paris, Piccadilly, in Central London on 13th November.

Croxsons’ winning entry was their primary packaging for the Annandale Distillery’s two new expressions of single malt whisky – Man O’ Swords and Man O’ Words.

Matured in separate casks, both whiskies were released earlier this year, creating 240 bottles of peated (Man O’ Swords) and the same amount of unpeated whisky (Man O’ Words). Croxsons sourced the ideal glass packaging for the whiskies, a 700ml contemporary bottle design providing broad shoulders and a delicate taper to emphasis the masculine aspects of the products. The bottles were initially sprayed, printed and foiled, with the graphics, produced by London based brand design consultancy, Spingetts, being screened directly onto the bottles.

The delicate, yet stunning foiling fully complements the silver sword, with the dark smoke conveying the bold, smoulderingly smoky aspect of Man O’ Swords, whilst emphasising the gold quill and flowing words that help communicate the lyrical, smooth and mellow nature of Man O’ Words. A debossed cork top, also provided by Croxsons, rounds off an exceptional and sophisticated finish.

Commenting on their achievement, Croxsons’ Tim Croxson said: “We are delighted to win an award, particularly in this category – by doing so, we’ve demonstrated that we can beat the best of the industry! We’ve been able to achieve high levels of premiumisation in this limited run project, which goes to show what is possible for start-ups or brands looking to create brand extensions or even test new products. This has been a team effort throughout, so the award is in recognition of the collective hard work all round.”