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Have you considered a bespoke packaging design for your product?

Your product design is a large part of what will sell your product. You could have the greatest product with the richest flavours, and the best marketing team possible, but if your packaging lets your product down, your sales will suffer. At the same time, your brand needs to stand out amongst a sea of competitors. Sometimes, bespoke packaging is the best option to truly make your product stand out. If you’ve not considered it before, here are some reasons why you might want to consider a bespoke packaging design for your product:

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Which closures should you choose for your brand?

Whether you’re designing a new product, or rebranding an existing one, closures are the thing that completes the overall packaging. They provide a finishing touch and add to the overall feel and appearance, so it’s important to select closures that reflect your brand, the type of product, and the impression that you are aiming for. So what are your options?

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Glass beer bottles

The best beer packaging trends from 2016 so far

At the beginning of 2016, we gave some innovative packaging tips for the year – so here, halfway through the year, are the best beer packaging trends that we have seen so far. A wide variety of consumers with RTDs drink vastly different types of beer – from the more recent craft beer revolution to young consumers or those who enjoy a traditional pint of beer at the pub.

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Are Alcopops making a comeback in the form of RTDs?

The alcopop is not something that is mentioned regularly within the food and beverage market these days, however research suggests that the alcopop may not have completely disappeared. In fact, alcopops have resurfaced in a new way, fashioned as mixers and premium bottled beverages – fondly known as “ready to drink”, the RTD.

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Wine packaging

The power of packaging design to appeal to your consumers

Product packaging is what encourages or dissuades a customer from buying a product. It’s every company’s chance to communicate the taste, quality and feel of their product through branding and design. It is an opportunity to make the product stand out against competitors, as well as distinguishing it as a preference for the consumer.

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Silent Pool Gin

Why has the number of gin distilleries in the UK doubled since 2010?

Over the last six years, the number of gin distilleries in the UK has risen by over 50%. The growing popularity of gin has led to a significant rise in demand, with more distilleries being built as a result. In 2015, a further 49 distilleries opened, meaning that nationwide there were 233 licensed UK producers at the end of 2015.

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Glass Bottles Image

3 benefits of using glass jars and glass bottles for packaging your product

Glass is a well-used material that can be recycled and has great environmental benefits. With more and more people becoming aware of global issues such as climate change, brands are now required to consider the environmental impact of their product’s packaging, as this may have an effect on the consumers’ purchasing behaviour. Here are 3 benefits of using glass jars and glass bottles for packaging your product:

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Beer bottles image

How can choosing bespoke packaging help your brand stand out?

It is commonly accepted that glass bottles give a premium appearance to a product. However the fact that the material used is glass is not enough to make your product stand out amongst a wide variety of other brands. Choosing bespoke packaging that fits both the practical and design requirements of your product is the best way to make your brand stand out. Here are some things to consider:

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Miniature Wine Bottles image

Health and waste awareness have pushed the growth of miniature beverages

We live in a world where an increasing number of people are becoming concerned about waste. Combined with more and more health awareness, single serve, miniature bottles of wine and prosecco are growing in popularity.

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Wine bottle design: The power of a punt

The “punt” is a common design feature that is present in most wine bottles. Have you ever asked yourself why it’s there? Interestingly, this seemingly insignificant indentation in the bottle base has a range of purposes. Here are a few:

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