What We Do // Glass Bottles // Wine
We have an ethics policy within Croxsons, that states we do right, because it is the right thing to do.
We are marketers at heart, and fully appreciate the design aspect of a brand, so we use the name Rightweight, rather than Lightweight deliberately. It isn’t about stripping all the weight out of a bottle and leaving it design-less and ugly, but about getting the blend of being considerate to the manufacturing process, the design ethos of your brand, but also reducing the amount of energy going into the production process and reducing the total weight of the package. Glass is still the material of choice for the environment, because it is 100% recycable, eternal if you like, and completely inert, but we still want to do what we can.
Many brand owners are concerned about the perception that the consumer will have when picking up a Rightweighted bottle, but, a 550g wine bottle, reduced to 500g, might lose 10% of the weight when empty, but when full, the total weight loss is 4%. To the average consumer, probably unnoticeable.