A modern and environmentally friendly beer bottle, available in both amber and white flint. It has been lightweighted to an optimal 300g, meaning that it retains it structure and strength, whilst reducing the energy used to produce it.

It is called "JAC" after the first son of our chief operating officer, Tim Croxson. With the promise of a baby girl on the way in 2012, watch this space for another bespoke design, aptly named.